Title : New Grocery Store Lets You Buy Health Food For The Price of Fast-Food!
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New Grocery Store Lets You Buy Health Food For The Price of Fast-Food!
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Imagine Whole Foods at fast food prices. A new company called Daily Table is shifting the power back to into the hands of people on lower incomes, so they too have the option of eating right. This has long been the frustration for healthy food companies.
For some reason eating properly is saved for the wealthier segment of society.
This isn’t the way it needs to be. Over 30 per cent of the national food supply is wasted in the U.S. sothere is plenty to go around at reasonable and affordable prices. This was the realization of Doug Rauch, former president of Trader Joe’s, when he founded Daily Table. The first store opened in Dorchester, Boston on June 4, 2015 and as the very first line of Time’s article reads in large bold text, “Tons of items are under $1.”
Doug Rauch, former president of Trader Joe’s has founded a new low-cost health food store called Daily Table. The first store opened in Boston on June 4, 2015.
“When 49 million Americans aren’t able to eat properly, and because of it their health suffers—and they get obesity, heart disease, diabetes, in their teenage and young adult years—this is going to be a health care cost tsunami that hits all of us.”
Their website states that their prices are low enough to compete with fast-food. They also put out “grab-n-go” options, if you don’t have the time or inclination
“The answer here isn’t a full stomach, the answer has to be a healthy meal.”
Rauch affords these prices by working a deal with vendors to purchase food that might ordinarily get thrown out for arbitrary reasons.
Naturally, this allows him to buy at severely reduced prices or even receive donation.
It also means Rauch and his chefs rarely get consistent orders. Sometimes they get a surplus of zucchini, or corn for example—the chefs are always on their toes, working with whatever they have at the time.
The company is however thriving and has more than 5,000 members and new locations are currently in the pipeline. Anyone can shop at Daily Table, you just need to sign up for a membership. This allows the company to keep track of where they’re generating demand, and what neighbourhoods are finding the resource useful. Some are seeing this as an alternative to food banks. The benefit of cheap food, opposed to free food, is that it allows customers to buy with dignity.
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