There's a lot of information crammed onto food packaging these days,

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There's a lot of information crammed onto food packaging these days,

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There's a lot of information crammed onto food packaging these days,



















There's a lot of information crammed onto food packaging these days,

and
along with all of the helpful stuff (like nutritional data and
ingredients), there's also the mysterious, multicolored row of circles
or squares that serves a very important purpose ... for the printer.

Referred to as “printer's color blocks” or “process control patches,”

this
grid of color swatches indicates which hues of ink were used to produce
the design on the package. The printer checks these colored circles or
squares to determine whether a package conforms to the necessary color
scheme for the product. In the case of any problems, the color blocks
let both the human and computerized printers know if a deficiency (or
surplus) of color caused the issue.



The color blocks are usually pictured as circles on most bagged products and squares on boxed goods,

with
the most common being black, cyan, magenta, and yellow, since they're
the basis of most colors produced by printers. If the bulk of the
package is printed in one or two other colors, they'll usually turn up
in their own blocks (called “spot colors”), too. Bags of Cheetos, for
example, will almost always have at least one orange block, but usually
two or more in different hues.



Oh, and if you see the color blocks,

you'll
probably find a symbol that looks like the cross-hairs of a rifle scope
somewhere on the package, too. These “register marks” (or “position
marks”) are used to align all of the colors printed on the packaging—yet
another helpful tool for the printer, but not really of any use to
consumers.



source: http://thatviralfeed.com











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