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Wellness Program Marketing and Advertising

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Wellness Program Marketing and Advertising

A major concern in health promotion programming is attracting staff
members to participate and maximizing participation. When introducing a
health promotion program, a letter briefly explaining the health
promotion program signed by the president or Chief Executive Officer
(CEO) is a excellent endorsement.






Utilizing posters, newsletter articles, and flyers are good means of
promoting the health promotion program. Other promotional methods to
consider are e-mail and announcements at staff meetings. Ask wellness
committee members to recruit participants.




Once the wellness program is kicked off you could want to provide an
incentive for any employee who recruits another employee to any of the
wellness program offerings.

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