Title : Ben & Jerry's Switches To Non-GMO Ingredients And Supports GMO Labeling
link : Ben & Jerry's Switches To Non-GMO Ingredients And Supports GMO Labeling
Ben & Jerry's Switches To Non-GMO Ingredients And Supports GMO Labeling
Important ice cream maker Ben & Jerry, has announced a major change in the way they produce their flavors.
They are changing all flavors of ice cream containing genetically modified ingredients away (beet corn, soybeans and sugar) and have already advanced with 14 of their most popular varieties.
Ben and Jerry switch non-GM ingredients is part of a larger ongoing battle in Vermont.
switch company no genetically modified ingredients is a response to growing demand, but also part of a much larger battle . They are joining Vermont to require labeling of genetically modified organisms throughout the state.
The company is even changing the name of one of its most popular ice cream flavors to raise money for the Fund for Food Fight established by Vermont. new flavor of Ben & Jerry's July is "Food Fight! Fudge Brownie." also plan to donate $ 1 of every purchase ice cream at their locations Burlington and Waterbury.
Co-founder Jerry Greenfield put it plainly, "This is a very simple matter. Vermont want the right to know what is in their food, and apparently a group of companies from outside the state not they want to tell us. "
Eventually, the company plans to replace 110 ingredients. One of those ingredients are acute Heath bar is used in the popular product "Coffee Heath Bar Crunch" ice . Of course, not all customers want to see their favorite ice cream flavors are on the road, and the company has received backlash.
But according to Chris Miller, Ben & Jerry social activism mission manager, providing a cleaner final product is most important. "We felt like this was something of Ben & Jerry must be a leader in."
Ben & Jerry parent Unilever faces them in battle of Vermont labeling of GMOs
movement of Ben & Jerry ingredients unmodified GM is surprising, considering that the company is owned by Unilever, the conglomerate that spent $ 450,000 two years ago to fight GMO labeling initiative California.
Ben & Jerry took a lot of criticism a couple of years ago from the growing non-GMO movement. Apparently, they are now listening to health-conscious consumers, even in the face of opposition from its parent.
Indeed, Unilever, along with Monsanto, Kraft Food and Grocery Manufacturers Association are challenging labeling laws that are appearing in states like Vermont.
This puts Ben & Jerry conflict with its parent company.
Ben & Jerry has a positive influence on suppliers
As Ben & Jerry to make the change to the actual ingredients, its suppliers are affected. In fact, Oregon cherry provider has grown from GMO sugar beet and now equipment company with real sugar cane.
Although Ben & Jerry's on the right track, some experts eat clean think the company could do more and provide ice cream derived from cow's milk that is not dependent on food GM maize.
Still, the company is making strides. Five flavors that are set to be changed include marshmallow, candy, fish-shaped chocolates, ice cream, and vanilla. These solos flavors contain about 38 ingredients to be changed to allow the company to meet fair trade standards.
This requires the company to stop using corn and genetically modified soy, which is used in the five flavors. As Ben & Jerry leaves these transgenic ingredients in the dust, producers and suppliers respond positively, giving birth actual ingredients as American agriculture slowly returns to its roots, without altering traditional, chemical-free.
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Credits: Natural News | Burlington Free Press RT.com Jerry Ben
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