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Title : Kraft to Remove Artificial Colors from Macaroni & Cheese Products
link : Kraft to Remove Artificial Colors from Macaroni & Cheese Products

Kraft to Remove Artificial Colors from Macaroni & Cheese Products

The bright orange Kraft macaroni and cheese is not natural. But for millions of children, hue bright orange on bright blue box marks one side of the meal, lunch comfort or creamy dinner that keeps them coming back for more - if it were not for the taste, which for all artificial toxins inside. processed food company Kraft extraordinary recently announced that it would be better, at least some of their products macaroni and cheese, reducing artificial ingredients of questionable color inside.

The announcement comes just after one Change.org request that began in March and had more than 348,000 signatures at last count. While Kraft says that its decision is not due to the request, which undoubtedly heard the collective voice of consumers. Interestingly, a mother in New York has launched a similar petition, asking candy maker Mars to replace their artificial colors with natural, creating a momentum we need to accelerate collectively.

the plan is to remove artificial colors from three different varieties that come in kid-friendly ways. This means that the original Kraft macaroni and cheese will still contain artificial colors, although other varieties will not. They apparently want to keep toxins available for those who like that sort of thing.

vice president of Kraft marketing for meals, Triona Schmelter, said the company will also add whole grains and reduce the amount of sodium and saturated fats in selected varieties. This, he says, is in an effort to meet "evolving customer preferences."

Consumers are coming more often for products with natural ingredients, even in the processed and packaged foods. We are becoming more aware of the dangers associated with things like artificial colors, preservatives and excessive processed grains. And the choice of these healthier varieties is even more important for many for the sake of the health of their children. Competitors of Kraft macaroni and cheese products, like Annie, are getting more shelf space as changing customer tastes. Kraft could not help but take notice.

artificial food coloring as those found in the mac and cheese bright shades or M & Ms products have been linked to hyperactivity in children, allergic reactions, and even cancer. The natural colors do not have. Large food manufacturers are understandably resistant to change, because although the natural colors are more expensive, and their bottom line is your number one concern.

As an increasing number of consumers become aware of the fact that food companies do not put their health as one of the main concerns, they will spend more thoroughly. And when consumers start spending with companies who care about their health, the giants who do not have no choice but to take note

Source:. Natural Society

"Kraft to Remove Artificial Colors from Macaroni & Cheese Products", article source: riseearth.com

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